Since The Video Underground opened in 2002, it has been an alt-video store, a video store with a coffee bar, a video store with a coffee bar putting on regular screenings, and (deep breath) a video store/microcinema/full-scale to-go cafe. But there’s one more step we’d like to take and would greatly appreciate your assistance in making it all a reality: making The VU a dedicated screening room/event space and sit-down cafe.
The gift cards you can purchase by following the link above can be used on any good or service we provide. Media subscriptions, food and drink, event tickets and room rental, retail coffee, merchandise, and anything else we make available going forward.
The more we’re able to take in in gift card sales, the more quickly we’ll be able to complete our expansion and the more avenues we can explore going forward. Everything from equipment rental and more frequent screenings to a community-use production kit and neighborhood film festival are on the table. Heck, we might even start opening on Sundays, too.
The rough projection for the completion of both rooms is the end of September, and all fundraiser gift cards will be available for use the minute all the work is done. Stay tuned for more updates on our progress, a sneak peak at some of our new branded merchandise, and probably a supplementary video in the weeks to come.
Thank you in advance for your support of this project, your support of this business over the years, and your interest in seeing local companies thrive in Jamaica Plain.